Samsung Electronics tops U.S. home appliance market for another year

2024.04.11 17:33
Noh Do-hyun

Samsung Electronics' 'Bispoke AI Family Hub' refrigerator billboard in Times Square, New York, USA. Courtesy of Samsung Electronics.

Samsung Electronics' 'Bispoke AI Family Hub' refrigerator billboard in Times Square, New York, USA. Courtesy of Samsung Electronics.

Samsung Electronics ranked first in market share in the U.S., the world's largest home appliance market, last year. According to market research company Traqline on April 10, Samsung Electronics recorded the largest share of 21 percent in the U.S. home appliance market by sales last year.

The manufacturer was followed by LG Electronics (19 percent), General Electric (GE) (18 percent), and Whirlpool (15 percent). Samsung and LG have been in the top two spots for several years, ranking first and second side by side in 2022. The analysis included major appliances, such as refrigerators, washers, dryers, dishwashers, and ranges.

In terms of the number of sales, Samsung Electronics also ranked first with 19 percent, which was followed by GE with 17 percent, LG Electronics with 16 percent, and Whirlpool with 16 percent. Samsung Electronics was the most popular brand that consumers consider when buying appliances with 32 percent, followed by LG Electronics (29 percent), and GE and Whirlpool (28 percent), respectively.

Samsung Electronics plans to expand its share in the U.S. home appliance market by introducing new products and services with improved connectivity and usability based on artificial intelligence (AI). Its new 2024 Bespoke products are equipped with high-performance AI chips, cameras, and sensors to enable users to experience various AI functions.

The Bespoke AI Family Hub refrigerator uses an internal camera to recognize incoming and outgoing food items, and the Bespoke AI Combo all-in-one washer and dryer detects the weight, type, and contamination level of laundry to wash and dry it optimally.

※This article has undergone review by a professional translator after being translated by an AI translation tool.

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