Starbucks employees are drawing attention after they announced plans to organize a truck demonstration in protest of an excessive workload. This is the first time that employees at Starbucks, which does not have a trade union, warned of engaging in collective action.

According to the retail industry on October 5, some employees at Starbucks are using Blind, an application for an anonymous community of employees, to discuss plans for a truck demonstration on October 6 as a way to urge the company for improvements in working conditions. Reportedly, they are considering driving trucks decorated with placards and videos expressing their demands in the demonstration.

Starbucks employees are demanding better treatment and improvements to the company’s wage structure. They also want the company to refrain from excessive promotional marketing. The latest discussion was triggered by an event on September 28, when Starbucks provided free reusable cups to its customers. At the time, Starbucks handed out free reusable cups when customers ordered drinks, and operation at some stores was practically paralyzed when too many customers crowded the stores.

Starbucks has organized events providing Starbucks merchandise several times in the past, and employees had constantly complained about the excessive workload they had to shoulder. The company said that it would listen carefully to the complaints of its employees and make improvements to resolve the problem.