Naver Will Take Its Hands off News Editing and Remove the News from the Main Screen of Its Mobile App

2018.05.10 19:15
Ju Yeong-je

Naver Will Take Its Hands off News Editing and Remove the News from the Main Screen of Its Mobile App

Naver will remove the news from the main screen of its mobile application. The company will also allow the individual media outlets to adopt an outlink, determine whether or not to allow users to post comments, and also decide how to arrange the comments. In other words, the company will completely revise its news service in a head-on effort to resolve the social controversy.

Han Seong-sook, the CEO of Naver, held a press conference at Naver Partner Square in Seoul on May 9 and announced such measures saying, "We will no longer edit the news."

At the center of the latest decision is that the company will provide a "newsstand" allowing the individual medial outlets to directly edit the news instead of the existing method of having a Naver editor arrange the news. The new plan will be implemented in the third quarter of this year. The company will give all the advertisement revenues and reader data to the relevant media outlets. Along with the "newsstand," the web portal will also create a "news feed board," to provide users with contents based on their individual interests. The company will apply AiRS, a technology for news recommendations based on artificial intelligence.

The web portal will also take out the "fast rising popular real-time search words" from the first page of its mobile application. The list had been criticized for generating "abusing" articles. Instead, the company decided to let the users decide whether to have the list displayed on their screen.

The company plans to actively pursue the outlink method used by Google, something that politicians and the press had requested. Han said, "In principle, we agree to the Google-style outlink, which outside figures have suggested as a solution to the problems concerning the online comments. However, it is practically difficult to introduce the outlink collectively due to existing contracts with media outlets on reprinting fees and due to mixed views of the media outlets on adopting the outlink system." Han also said, "We will discuss the issue with each media outlet and first set up a guideline. Then we will allow media outlets to switch to the outlink system upon their request."

The web portal also presented stronger measures concerning the manipulation of the number of likes on online comments using Macro, which had triggered the D-ruking controversy. The company will allow individual media outlets to determine whether to allow online comments on articles provided by the inlink system as well as the sorting method for the comments, while Naver concentrates on creating a system to support their decisions. It will become impossible for users to post comments using social media accounts, such as Facebook and Twitter. And if they repeatedly post the same comments뾠opy and paste뾲he company will protect that particular account.

Han said, "It has become difficult to satisfy all users without letting go of a system where over 30 million users access the same news and the same fast rising popular real-time search words. We will take our hands off editing the news and concentrate on our original role as a platform for information technology providing space and technology."

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